The WaterForest Foundation (WFF)

The WaterForest Foundation (WFF) represents the conscience of the organization and brings the vision of Venture Philanthropy into being. For the WaterForest Group this humanitarian-centric business concept is defined as the art of conducting sustainable business while creating a lasting positive legacy.

The WFF’s primary objective is to oversee the implementation of Triple Bottom Line principles: ecological preservation, economic viability, and social equity. Simply stated, the WFF ensures that doing good business also means doing good – that the organization:
  • Positively impacts the environment by creating an alternative to tropical rainforest deforestation.
  • Minimizes the ecological impact of operations through the use of leading edge and environmentally based technology.
  • Improves the situation and build capacity in the underdeveloped countries in which it operates.
  • Empowers local communities and their people through education, training and employment, and by promoting health initiatives.
  • Demonstrates that bottom line success doesn’t have to be at the expense of the planet.
Part of the WFF’s commitment to ecological preservation and social equity, is to close the loop on resource use. The WFF ensures that all wood and wood residue produced is ultimately incorporated into the products it becomes. So, in the creation of these products the integrity of the resource is retained and links to the environment or the people from where it was harvested.

Further demonstrating its dedication to Triple Bottom Line principles, the WFF believes that idly observing harmful business practices of others directly contradicts its objective of doing good and doing good business. For this reason, the WFF enforces natural resource use control initiatives, such as utilizing log-marking tags to prevent illegal logging through wood tracking.

The WFF also believes that a component of environmental stewardship involves understanding the impact business has on the ecosystem in which it operates. The WFF assumes this responsibility and invests in applied research of natural resources, studying the effects of greenhouse gas emissions from submerged timber and bio-fuels from tropical wood waste.

To further aid in its mission, WFF has partnered with the World Clean Air Forest Initiative and the United Nations Environment Programme’s Plant for The Planet program to build a living legacy around the forests on which we depend to provide clean air and healthy living.